Born in the shade of the Hollywood sign, Alex Asher Sears was raised within a family of artists and filmmakers.

She has written online and in print for 25 years about film, family, fashion, Frenchies, fotos, food allergies - and those are just the f-words. 

Her first writing job began via dial-up in 1999, writing about arts and culture for AOL/Time Warner's Digital City. A decade later, she was Managing Editor of CinemaEditor magazine, where she’d been a contributing writer since 2005. Leaving the magazine to pursue new writing and editing opportunities, she began writing about the social media behavior she saw in the blogosphere. This led to her column, If Emily Posted, a style guide for social media netiquette and blog ethics, at BlogHer.com, then the premier online platform for women. She became a regular contributor at numerous websites including BlogHer and Beauty Banter. In 2012, she was featured in the book BlogHer Voices of the Year an anthology highlighting "the very best work from across the blogosphere."

Alex is the owner of the consulting firm Madame Literary. As a developmental editor, she edits memoirs, biographies, health and wellness titles, film histories, and children’s books. She also consults with brands and individual clients to help strengthen their voices online, onstage, and in print.

In 2022, she announced Madame & Daughters Press, which debuted with the publication of SOLA: Hollywood, McCarthyism, and a Motherless Childhood Abroad by Julietta Appleton.